KEYNOTE SPEAKER - Friday, November 14th

ANASTASIA GOODSTEIN

AWARD-WINNING BLOGGER/TWEEN MARKETING EXPERT

Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. She is the author of the new book about teens and technology called Totally Wired: What Teens and Tweens are Really Doing Online, the first inside guide to explore what teens are doing on the Internet and with technology. Highly tuned in to pulse of this group, she gets to the bottom of how teens use technology as well as the benefits and draw backs of this use.

As the founder of Ypulse, an independent blog for teen/youth media and marketing professionals providing news, commentary and resources on commercial teen media for teens, she reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes, School Library Journal, and Fast Company.

A journalist, Goodstein has worked for several leading consumer online and television brands including Current TV, AOL, and Oxygen TV, as well as in non-profit youth media. Among her range of experience in producing and packaging online print content for teens as well as a broader audience, she worked at Netscape Communications where she led the creation of feature programming including seasonal and holiday packages and later ran the TV and Movies channels for all of AOL's Web Properties. She went on to help launch KeepMedia, a paid content service founded by Louis Borders, Borders Books, WebVan and then Current TV, an independent media company led by former Vice President Al Gore and entrepreneur Joel Hyatt.

Check out Anastasia's feature, "What Would Madison Avenue Do? Marketing to Teens" in the May 2008 issue of School Library Journal.

Praise for Totally Wired: What Teens and Tweens are Really Doing Online

"Focusing on the pros rather than the risks, Goldstein presents a solid and accessible guide to help understand the wired generation." - Publishers Weekly

"A must read for parents (and future parents) of teenagers. Consider Anastasia Goodstein as the daughter you totally 'get' - explaining all the behaviors of the daughter you totally don't 'get.' Consider this a parent/teen dictionary. Brilliant and lifesaving!" - Atoosa Rubenstein, former editor in chief of Seventeen magazine.

KEYNOTE SPEAKER - Saturday, November 15th

SCOTT TRAYLOR

GAME DESIGNER & CEO OF 360KID

Scott Traylor is the CEO, Founder and Chief KID of 360KID, a leading content and technology company developing innovative learning products for forward thinking publishers, broadcasters, and toy companies. Scott's company specializes in the creation of animated, gaming, and social media learning products for clients such as Pearson, McGraw-Hill, PBS, Sesame Workshop, Girl Scouts, LeapFrog, Disney, National Geographic, American Public Media and many others. His company has been honored with numerous education awards including three EMMY nominations. 360KID's latest successes include the creation of handheld learning games for Pixar's Wall-E and Ratatouille movies and the development of the award-winning Pokémon Learning League website.

Scott is continually reading, analyzing, and synthesizing research covering all aspects of child engagement including new technologies, informal learning, media evolution, and different consumer-based delivery systems. He's fascinated by electronic learning aids and technology instruction that is non-PC based. Scott has also been a computer science teacher for 12 years at Harvard University's Extension School. Scott believes nothing is impossible and so he pushes to make big dreams a reality, especially when it benefits children of any age.